The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The NFL had used unique, original logos for each Super Bowl in the past that often pertained to the game’s host city. That only

The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

Is it a coincidence that the Super Bowl 59 logo has the same colors as the two teams playing in the big game? Some fans don’t think so. Is it a coincidence that this year’s Super Bowl LIX logo turns out to have the exact same colors of the teams playing?

Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.

A prominent social media conspiracy theory has resurfaced as Super Bowl LIX looms, and many people are wondering what the “Super Bowl Logo Theory” is. There has been a rise in social media posts on X mentioning the “Super Bowl Logo Theory.