Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

AI assistants are quickly becoming the first stop for people who are deciding what to buy. Instead of starting on Google, ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision ...

Search has evolved from a list of links into a system of synthesized answers. While traditional SEO still influences how ...

Voice recognition technology has been around since the '50s, but it wasn't until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— "OK, Google" ...