In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to Kansas City Chiefs quarterback Patrick Mahomes and his partnership with Adidas. The threads will feature the former Texas ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

CLEVELAND, Ohio (WOIO) - The Cleveland Cavaliers revealed the 2024-25 Nike NBA City Edition uniform at the Cleveland Museum of Art, the inspiration for this season’s design which celebrates “The Art ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took ... bolstering Nike’s reputation in the sport. However, the basketball market remained dominated by ...

The Washington Wizards unveiled their City Edition look for the 2024-25 season Saturday, nicknamed the "Beyond Boundaries Uniform." Featuring a "hydrogen blue" base, the threads are an extension ...

READ MORE: NoleGameday Staff Score Predictions: Florida State Seminoles at No. 10 Notre Dame Fighting Irish Ahead of the matchup with the Fighting Irish, Florida State released its uniform ...

LAS VEGAS — Memphis basketball came from behind to beat UNLV on Saturday 80-74, staving off a pesky Runnin’ Rebels team on the road. As has been the pattern through coach Penny Hardaway’s ...

BLACK is the new maroon for the University of the Philippines, as the team unveiled its latest dark uniforms on Sunday during its highly anticipated rematch against La Salle at the Smart Araneta ...