In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

And Ole Miss will be doing so in style, as the team revealed a new look for Saturday’s game. It’s a bit of a twist on their traditional uniforms, with a brand-new helmet in play. Ole Miss has used ...

It's unclear when the Badgers will wear the uniforms for a game. Wisconsin's 2024-25 regular season starts in less than two weeks with a Nov. 4 game against Holy Cross at the Kohl Center.

As Nike brands begins to lose its luster, its been the opposite for the Adidas brand thats seen much ... The bold and clever twist has the basketball world buzzing. Great competitive energy ...

No lies detected.,” the post read, referencing the lie detector concept of the Adidas spot. Still the King. No lies detected. — Nike Basketball (@nikebasketball) October 23, 2024 Edwards takes ...

On Friday, October 18th, adidas Basketball kicked off Indiana University’s 2024-25 basketball season at the annual Hoosier Hysteria event at Simon Skjodt Assembly Hall. This beloved event ...

Stewart and Collier are launching Unrivaled, a 3-on-3 basketball league, which will take place during the WNBA off-season. Unrivaled has been rolling out announcements regarding sponsors ...

Madison, WI - The reveal of the "By the Players" alternate uniforms designed by members of the Wisconsin basketball team has become an annual tradition. In a social media post Sunday, Wisconsin ...

The Bad Bunny & Messi Collection includes the Adidas Gazelle ... They include a twisted toe which is inspired by basketball shoes from the 1970s. There's also an "X" on the heel, inspired by ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel ... goal to continue growing basketball on a global basis ...