In addition to collaborations with local artists, custom jeans put the company on the radar ... to its identity as a niche market brand, made and sold in his hometown. In an interview with Rivet ...

I’m quite a Japanese denim fan and have been ordering custom-made Okayama "aka-mimi" (red ears) jeans for decades. For the uninitiated, “red ears” refer to a denim fabric woven with a ...