Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

One more reason why Alphabet outperformed its Magnificent Seven peers was that it looked more reasonably valued, at least ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Challenges remain. None of Google’s legal cases are fully resolved, and future rulings could still force painful changes. The ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the ...

It's not too late to turn the page on old habits and start reading again in 2026. People often stop reading in adulthood ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

The offer comes right when people are thinking about how they'll pay for holiday shopping and heating bills. But how much ...

Christmas Day is almost here, which means Santa Claus is gearing up to put presents under Floridians' trees. Here's how you ...