Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Using evidence-backed strategies derived from patents and proprietary research, the course enables marketers, SEO professionals, and digital leaders to implement complex workflows, accelerate tasks ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.