In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...
Mandatory QR codes/barcodes on the top 300 drug brands and all active pharmaceutical ingredients (APIs) for end-to-end ...
Used correctly, prescription medication helps heal illnesses, manage chronic conditions, and more. Whether taken for treatment, symptom relief, prevention, or cure, patients must follow the standard ...
Amazon has a generous returns policy, which is especially handy during the festive season. Most items sold on Amazon UK can ...
For cell therapy manufacturers such as Kite Pharma where every product is made for a single patient, labeling becomes a ...
Scan and be scammed. Officials are warning about a rise in “quishing attacks,” whereby con artists use nefarious QR codes that direct smartphone users to malicious sites that steal personal ...
More than seven in 10 (71%) severely visually impaired people find food shopping a challenge – with nearly three quarters ...
Backing the adoption of a standardised Front-of-Pack Nutrition Labelling (FOPNL) for all pre-packaged foods, a parliamentary ...
The survey by GS1 UK identified the main obstacles when shopping as small or difficult-to-read text (56%), inadequate lighting (40%) as well as changes in product placement within stores (23%). A lack ...
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Packaging at the point of decision
Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.
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