Rawdon Glover further stated that the campaign was a departure from "traditional automotive stereotypes," and was meant to draw in younger, affluent clients as Jaguar makes the switch to all ...

The car world is buzzing after Jaguar's dramatic shift in branding, leaving behind its roaring, heritage-rich logo for a ...

From tuning Beetles to creating a must-visit automotive destination, Phil McGovern talks about where his love of cars has ...

When you have to take your car into the shop, your mechanic might be elated or disappointed to work on your car depending on ...

For those of us who worship at the altar of automotive enthusiasm, a visit to The Petersen Automotive Museum is as about close as one can get to a religious pilgrimage. The collection is unmatched, ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town ...

We all have our specific tastes in cars, our Great Walls and Blackwoods and Skylines, but what do the regular commuters ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...

We discuss Jaguar's controversial rebrand ... He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working ...

Jaguar has fully cemented its heritage amongst car enthusiasts worldwide and throughout history. With electrification at the forefront of the auto industry, the brand looks to disrupt the world of ...

includes operations in the Americas, Europe and Asia Pacific. He regularly provides perspective on the state of the automotive Craig Jennings is the President of the Autodata Solutions division at J.D ...