If there’s one thing Italian-Americans know how to do, it’s elevating a cheesy dish with even more mouth-watering cheese.

People put ketchup on fries and hash browns. Why not put it on potato chips? That's a question Pittsburgh-based Kraft Heinz ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.