Mercedes-Benz USA CMO Details Strategy to Court Gen Z While Retaining Core Buyers

Mercedes-Benz USA Chief Marketing Officer Melody Lee is tasked with maintaining the relevance of the 140-year-old heritage ...
Autoblog

Mercedes Falls Behind BMW as EVs and Sedans Are Missing From Sales Report

Mercedes-Benz is still selling fewer vehicles than BMW in the U.S., despite strong SUV sales. Mercedes-Benz USA Q1 sales dropped 3% to 78,500, trailing BMW by 5,700 units. SUVs like GLC, GLE, and GLS ...
abc27

Mercedes-Benz initiates recall for thousands of vehicles

(WHTM) — The National Highway Traffic Safety Administration (NHTSA) announced that Mercedes-Benz has recalled thousands of vehicles. According to NHTSA, Mercedes-Benz USA, LLC is recalling certain ...
CNBC

Mercedes U.S. CEO sets ambitious sales goal despite 'tougher' market than anticipated

Mercedes-Benz USA CEO Adam Chamberlain said Tuesday that 2026 is shaping up to be more challenging than expected, with elevated auto loan interest rates and rising gas prices. Mercedes is investing $4 ...
Cars

2026 Mercedes-Benz GLE 450 Recalls

Mercedes-Benz USA, LLC (MBUSA) is recalling certain 2026 AMG GLS 63 4MATIC+, AMG GLE 63 S 4MATIC+ COUPE, AMG GLE 63 S 4MATIC+, AMG GLE 53 4MATIC+ COUPE, AMG GLE 53 4MATIC+, GLE 450 4MATIC COUPE, GLE ...
Morningstar

Mercedes-Benz USA Shares 2025 “Driving Your Future” Corporate Social Responsibility Impact Report

The “Driving Your Future” initiative supports educational and safety programming nationwide to empower the next generation. MBUSA positively impacted over 88,000 families through more than 90 ...
Marketing Dive

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

Mercedes-Benz USA worked with Amazon Ads on a series of custom creative spots that aired in January and February around Prime Video’s NBA broadcasts, per details shared with Marketing Dive. The ...
Autoblog

Mercedes-Benz USA Just Earned the Highest Safety Praise — And It’s All About Protecting Children

Mercedes-Benz USA earns Safe Kids’ top award for its “Driving Your Future” initiative, which has reached over 80,000 families and distributed thousands of safety devices across the U.S. MBUSA received ...
cbtnews

Mercedes-Benz USA awarded for impactful child injury prevention efforts

Mercedes-Benz USA (MBUSA) was awarded the Safe Kids Champion for Children Award by Safe Kids Worldwide. The company’s dedication through events and education made a significant impact on child injury ...
autoevolution

Mercedes-Benz USA Recalls Certain GLC and EQE Models for Steering Issue

German automaker Mercedes-Benz AG has identified a rather worrying concern affecting certain US-market utility vehicles. According to Mercedes-Benz USA, the bolt that secures the steering coupling and ...
The Business Journals

Mercedes-Benz USA appoints Greg Gates as new VP of network development

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min He takes over for Frank Diertl ...