The NFL, America’s National Football League, is building its brand in Europe with important lessons for challenger brands both inside and outside the sporting world. It’s encouraging, in a way, that ...

Europe’s final NFL game of the season ... filling seats with attendees donning jerseys not only from the competing teams but also from various franchises across the league.

There have been 42 NFL games in Europe since the NFL first brought its ... Crowds of 80,000-plus often typically include fans wearing jerseys supporting the two teams playing and many of the ...