Nike has always been great at making its athletes stand above the competition. It's as good of a marketing company as it is a ...

Whatever beef Brown has with the shoe giant, snatching a piece of its business won’t be easy: It owns about 80% of the ...

Following a 59-point explosion against the Pistons, Giannis Antetokounmpo's sponsor, Nike, fired back at Jaylen Brown's ...

LeBron James’ entertainment company, SpringHill Co., agreed to merge with Fulwell 73, producer of “The Kardashians.” ...

The Saucony shoe business has gone for a run down the road from Waltham, to a new home at the TD Garden’s doorstep. This week ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Jaylen Brown and Nike's long-standing feud took a wild turn after the recent handshake incident involving Brown and Giannis ...

Jaylen Brown's strained relationship with Nike continues to escalate following a social media jab from the brand. Brown, who ...

Jaylen Brown and Nike’s feud lives on. The Celtics star fired back after the sportswear brand appeared to take a shot at him ...

The Brooklyn Nets released their Nike City Edition jersey for the 2024-25 NBA season on Thursday, of which was inspired by ...

Antetokounmpo went berserk in Milwaukee's 127-120 overtime victory over the Pistons. His 59 points came on a hyper-efficient ...

One of the surprising storylines in this early NBA season is a budding feud between Boston Celtics superstar Jaylen Brown and ...