Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Erickson is the first Canadian athlete to sign an NIL deal with Nike, and was one of four such signings for the 2024-25 ...

Brockton's AJ Dybantsa, the nation's top-ranked basketball recruit in the 2025 class, donated Nike gear to students at ... yet to play a single minute of college ball. This partnership exemplifies ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

Robinson details the road to designing his forthcoming sneaker, his time at his HBCU where he was a campus leader, and more.

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

NIKE, Inc. Appoints Long-Time Leaders Ann Miller as EVP, Global Sports Marketing and Rob Leinwand as EVP, Chief Legal Officer ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

Freshly-minted USC signee Jazzy Davidson, one of the top prospects in the 2025 signing class, also inked a lucrative NIL deal ...