The tie-up is backed by heavy hitters including Liverpool FC owner Fenway Sports Group, in which James (pictured) holds a small stake.

Discover Hypebeast’s pick of new season sneakers in the Gift Guide below.

Lily Allen, a great night out starts by lacing up a pair of super-chic sneakers – all the better to slip out early in… ...

Sneaker giant Nike is accusing Detroit’s online marketplace and clothing reseller StockX of knowingly selling counterfeit ...