The tie-up is backed by heavy hitters including Liverpool FC owner Fenway Sports Group, in which James (pictured) holds a small stake.

Discover Hypebeast’s pick of new season sneakers in the Gift Guide below.

Lily Allen, a great night out starts by lacing up a pair of super-chic sneakers – all the better to slip out early in… ...

Sneaker giant Nike is accusing Detroit’s online marketplace and clothing reseller StockX of knowingly selling counterfeit ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Material: The fabric your gym clothes are made of is one of, if not the most important factors to note. A thick cotton tee ...

The 24-2025 city edition boasts "Brooklyn" across the chest and the features artist's signature XX motif on the waistband.

The athleisure movement began as gym wear made its way into daily life, driven by a cultural shift towards active, ...

Nike Black Friday 2024 deals you have ever seen. This year, the sale opens on November 29 and goes on for four days.

Explore 13 of Rafael Nadal's best on-court outfits that redefined tennis style & sports fashion history, from victories to recent wins.

Other notable Nike projects that will be on display at the festival this weekend include Travis Scott's soccer-inspired ...

Learn how to get the exclusive Air Jordans Black Toe Reimagined in Fortnite Chapter 2 Remix through the Battle Pass right here.