If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

According to Canny Creative, the rebrand was estimated to cost around $100 million, and lasted a solid six days before the ...

The new look of Jaguar has dug up memories of several past controversial brand logo changes and redesign jobs. Revisit some ...

Gorgeous pays for itself in the first five seconds.”  The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...

When it comes to major rebranding, fooling around with a 102-year-old company's values is bound to attract attention ...

Just ahead of the massive doors lies a small rectangular brass trim piece carrying a laser-etched "leaper" logo. This piece, which Jaguar calls ... cars at 13 years old, and he realized his ...

The British luxury car manufacturer Jaguar has recently ... who felt that the 90-year-old company was going "woke." Moreover, they also criticized the new logo and advertisement.