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Burberry launches turnaround plan
Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
New CEO Joshua
Schulman
laid out his turnaround plans Thursday after
Burberry
reported a loss for the first half of its financial year and announced a £40 million ($50.67 million) cost savings program. The group’s shares surged more than 14% Thursday ...
Loss-making Burberry puts focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.
13h
on MSN
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand's Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
1d
Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Revenue was down 22 percent in the fiscal first half, and the company posted an operating loss of 53 million pounds amid ...
voguebusiness
13h
‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...
23h
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
U.S. News & World Report
1d
Burberry Hopes 'Scarf Bars,' Puffer Jackets and Classic Styles Can Drive Turnaround
Burberry
's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO Joshua
Schulman
's ...
Bloomberg L.P.
11h
Burberry Dons Its Raincoat to Weather Luxury Storm
Burberry
Group Plc has spent the last seven years under two successive chief executive officers trying to become the ...
20h
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...
22h
on MSN
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
devdiscourse
19h
Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
2d
on MSN
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
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