Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

Saying goodbye to one of your favorite menu items from a chain restaurant is no insignificant loss. Sure, in the grand scheme ...

Celebrating a history full of fan-favorites, Taco Bell is reviving five of the top demanded menu items from its first five decades for a limited time.

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Both will be available to Taco Bell Rewards Members as a drop in-app, with additional opportunities to score exclusive merch by taking a weekly "Decades personality quiz" in the Taco Bell app.

In 2022, participants were able to guess the "Taco Hero" in Taco Bell's app to win a free medium fountain drink with their taco. MLB and Fox finally get their holy grail: Dodgers vs.

Taco Bell has rolled out an in-app Decades Quiz for rewards members, offering a chance to win a hoodie or stainless-steel cup. Each week, fans answer decade-themed questions to discover their ...

Burger King, Taco Bell, KFC and Pizza Hut have all pulled onions from a portion of their restaurants following reports of a ...

CLINTON - A plan to build townhouses, a grocery store and a Taco Bell on Route 31 will return to the town's Land Use Board ...

The merch will be available to Taco Bell Rewards members as a drop in the app on October 29. Nostalgia-based marketing is a no-brainer for major chains since most of us first engage with brands ...