Kendrick Lamar's Super Bowl halftime show breakdown explained by creative team and collaborators behind the setlist, stage design, direction and more.

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.