The Taylor Swift Eras Tour merch shop is officially open for business in Indianapolis. Why it matters: This is your chance to ...

Swifties will flock the Indianapolis Eras Tour merch booth to buy shirts, towels, and of course, friendship bracelets. Here's ...

Basically, “look what you made me do” has a whole new meaning as Swifties are braving long lines to get their hands on merch like tour tees and hoodies. To give you an idea of how popular some ...

This particular $95 sweatshirt, exclusively available at tour stops, has become a badge of honour for Swifties.

Only sixth you say? Well, that’s pretty high when you consider competition such as Taylor Swift, Ed Sheeran and Bad Bunny.

Looking to add more Taylor to your wardrobe? We're just days away from the Eras Tour taking over Indianapolis to perform the ...

Swifties are already downtown getting ready for an enchanted evening at N2 of the Eras Tour here in Indianapolis. If you're ...

The pro shop at Diamante’s El Cardonal is selling World Wide Technology Championship merchandise this week. Surprisingly, no ...

Taylor Swift’s Eras Tour merchandise is on sale in Toronto ahead of the pop megastar’s six sold-out dates in the city.

Eras Tour merchandise stands will open Wednesday in the Indiana Convention Center Hall I. Fans without tickets can buy ...

She had been in it for only a few minutes, standing at the back of the line for Taylor Swift gear outside the Rogers Centre.

Swifties hoping to bring home a souvenir from the Eras Tour's stop in Indianapolis are in luck. Official Taylor Swift merchandise will be available two days before the singer arrives in town.