Daily Sabah5h
Influencers vs. traditional media: New era of journalism, storytelling
Influencers are transforming the media landscape, redefining the boundaries between journalism, marketing and authentic ...
The Financial Express10h
Indriya’s Shantiswarup Panda on redefining fine jewellery with tradition, innovation, and a hyper-local strategy
In a recent conversation with BrandWagon Online, Shantiswarup Panda, CEO, Indriya, discusses how the brand is positioning ...
Best Media2d
Maha Kumbh 2025: How brands can make a splash during the mega marketing mela
As the Maha Kumbh returns in January 2025 after 12 years, brands have a rare chance to engage 400 million visitors at India’s ...
Marketing Week2d
The 10 reasons Marks & Spencer is the Brand of the Year
If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...
brandequity.economictimes.indiatimes2d
The new, improved, brand modelling
Traditional branding approaches ... Consumers are increasingly solution-oriented, seeking products or services that address ...
Agentic Marketing: The Next Marketing Revolution?
Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...
Remember When Presents Were a Surprise? Not Anymore.
“But, traditional status is still super important,” he added. “Premium branded goods hold just as much currency as they have ...
Exchange 4 Media4d
'Rural India increasingly adopting hybrid model combining traditional & digital media'
Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...
Analytics Insight5d
Web3 Marketing: How Brands Are Leveraging NFTs
The technology is evolving and the nature of brands and their communication with the consumers is changing as well. At ...