The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly active viewers on its ad-supported tier see a specific commercial, the company ...

Pay TV subscribers are accustomed to losing channels when negotiations go south between station groups and cable or satellite ...

Across decades of internet, TV, streaming, and phone bills, the average American is heading toward a staggering lifetime expense—approximately $200,000—to stay connected. That number is based on the ...

Gravta, a video strategy studio built for premium content at scale, partnered with Verizon to create a visually bold, fast-turnaround campaign promoting its NFL partnership.

The S.O.S. State of Streaming report will be distributed to all Future of Video attendees. The report explores the evolving dynamics of the pay-TV and streaming video markets, focusing on how shifting ...

Keeping up with the NFL schedule was already daunting before YouTube TV and Disney started feuding, and now it's harder than ...

The "30 Rock" star's latest shot against the decades-old practice came in a PETA-backed ad set to air on Canada's CTV ...

Billionaire Tom Steyer spent the most on a single ad for the Yes side, much to Democrats’ chagrin. The possible gubernatorial candidate jumped into the Prop 50 fray in October, when he spent about ...

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Research from Parks Associates also showed that ad-supported tiers are becoming the default choice for many American ...

Netflix's ad-supported tier has hit 190 million monthly active viewers globally since launching the offering three years ago. A monthly active viewer is defined as members who have watched at least ...

- Fox Corp beat estimates for quarterly revenue on Thursday, driven by continued digital growth at free streaming service Tubi and stronger ratings and ad pricing across its news and NFL broadcasts, ...