Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Creators say Shorts have helped boost viewership and led to quick subscriber growth. Views for new Shorts are outpacing uploads, ... His most viewed YouTube Short has over 184 million views.

YouTube's ad revenue is still shrinking, but YouTube Shorts, the engine that the video site hopes will bring it back to growth, is cranking up. More from Fortune: 5 side hustles where you may earn ...

He attributes his YouTube subscriber growth entirely to Shorts. “What started out as an online portfolio has truly evolved into a full-time career,” he said. Lisa Nguyen, ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

According to YouTube, with the launch of Shorts, channels that upload both long-form videos and Shorts (capped at 60 seconds in length) are seeing longer overall watch time and subscriber growth ...