Gen Z has grown up with smartphones in their pockets and algorithms shaping their feeds, yet many of them are suddenly unsure ...

Boomers often underestimate screenshots because they’re used to conversations disappearing once they end. For them, words were ephemeral. For Gen Z, words are archival. This question reveals who ...

GEN Z 2025 OneIndia Explainer* captures the year young people transformed protest into real political power. From Nepal and ...

Many of the ‘fan’ TikTok edits of the ex-PM focus on the traits she was derided for while in office. We all remember her ...

The biggest cultural moments of 2025 and the marketing lessons for brands. We are looking at the same cultural symbols but ...

Endless scrolling and fast-paced content are changing how young brains function. Experts say the issue is not Gen Z’s ability ...

Gen Z in India will wear digital clothes before they wear designer ones—not because they planned it, but because code, ...

New research published in Marketing Science finds that while Zillow's widely used "Zestimate" home-valuation algorithm boosts ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

Mamaearth co-founder Varun Alagh suggests brands may be nearing a turning point as digital fatigue and algorithm-driven ...

Commerce no longer lives in a store. It lives in a feed, a reel, a TikTok. For Gen Z, shopping is part of digital and social ...

Indian Gen Z is assertive because boomers and millennials were docile and apologetic. We are Indian, and we are proud.