Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech hype machine — a chance for Apple to show off its latest software to investors and the folks who build apps for those products.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable. There's still a clear path for Apple to play a critical role.

If you thought Apple Inc.’s artificial intelligence woes in the US were bad, just know that they could actually be worse. Look at China. The AI iPhone features haven’t even arrived on the mainland. And those holding their breath for an update at this week’s Worldwide Developers Conference were again let down.