Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks on the latest iPhone coming out Friday.

Many preorder deals are being offered in conjunction with the iPhone 16 Plus. AT&T is offering up to $830 off with an eligible trade-in and when you activate the phone with a qualifying service plan. You can also finance the phone for as little as $25.84 per month for 36 months.

I’ve reviewed thousands of iPhone cases since 2011, for more than 20 models. It was my full-time job for years. In that time I’ve seen trends come and go, styles evolve and designs perfected. Cases are a very personal choice,

The iPhone 16 series are shiny and gorgeous, but how do you keep it that way? Pair it with one of our picks for the best iPhone 16 Pro Max screen protectors.