Using its Checkout receipt-based tracking, which captures data across both online and in-store sales nationwide, Circana ...

Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are ...

Circana today hosted its annual State of the Industry event, bringing together FMCG industry professionals to discuss the ...

61% of Americans plan to eat their main Thanksgiving meal at home-a slight decline from previous years-creating greater ...

Hatchimals, Hot Wheels and Hex Bots are among the top toys on sale this year, according to the Toy Retailers Association. The ...

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...

holiday spending is expected to be an improvement from last year’s results, growing between 1.5% and 3% during holiday period ...

Circana™, a leading advisor on the complexity of consumer behavior, today released insights from its Future of Morning ™ ...

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...

Despite inflationary costs, consumer desire for better-for-you (BFY) products and fluctuating sales numbers in both the ...

Their findings coincide with research conducted by Circana, a leading advisor on consumer behavior, which showed that the ...