The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Tesla has introduced discounts on its Cybertruck inventory, marking down prices by up to $1,600 on new units and $2,600 on demo models