In this article, Junaid Shaikh of RoshanSpace Brandcom explores the contrasting narratives between reported data and industry sentiment around OOH ad spends during the IPL, questioning whether ...

Major League Cricket's 2025 season is set to captivate audiences from June 13 to July 14, featuring six teams battling across ...

All England Club considers staging grass court matches featuring famous cricketers to boost tennis championships’ appeal ...

This year’s Asia Cup was scheduled to be hosted by India in the month of September, but currently appears highly unlikely in the aftermath of the recent military standoff with Pakistan that followed ...

The Royal Challengers Bengaluru versus Punjab Kings IPL final broke viewership records. 169 million Indians watched on TV. This surpassed the India versus Pakistan 2021 T20 World Cup match. RCB won ...

Keeping The Hundred free of clashes with England internationals is vital to the success of the competition, according to Welsh Fire investor Sanjay Govil.

India will finalise their preparation for the all-important five-match Test series against England, through a 4-day intra-squad warm-up fixture against India A. However, the match will not be live ...

Why the president of Rugby India feels the inaugural franchise league will be an opportunity for the sport to take off in a ...

India prepares for the England Test series with a strategic intra-squad warm-up game, prioritizing privacy and acclimatization. The closed-door practice match, featuring 360 overs of simulation, aims ...

Legendary South Africa batter AB de Villiers recalled Royal Challengers Bengaluru's (RCB) emotional journey to maiden Indian ...

Like the 10th edition, the HBL Pakistan Super League season 11 is also likely to take place alongside the Indian Premier League in April-May next year.In that case, the home series against Zimbabwe ...