LG Electronics said Thursday it has joined hands with global office solutions provider Ricoh to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm.

The two companies will jointly drive sales and marketing activities for their collaborative efforts and will look to explore further business opportunities in the future. This strategic partnership is expected to strengthen LG’s position in the global B2B market.

LG Electronics Inc. said Thursday it has joined hands with global office solutions provider Ricoh Co. to enhance its business-to-business (B2B) sector, a key growth driver for the Korean home appliance firm.

LG Electronics (LG) and Ricoh are now collaborating on digital transformation solutions for modern office environments. The two companies will jointly drive sales and marketing activities for their collaborative efforts and will look to explore further business opportunities in the future.

LG Electronics announced a new partnership with Ricoh, a leading global office solutions company, on Thursday, aiming to strengthen its competitiveness in the global business-to-business market. The memorandum of understanding,

Co Ltd will focus more on the business-to-business (B2B) market, whose growth is expected to outpace the consumer market.