Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The first AI-powered product could launch later this year.

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Minecraft Survival Mode Vindicator and Spitting Llama Action Figures from Mattel Toys! Squirrel Stampede toy reviews and ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Melbourne-based independent music giant partners with Mattel, Bucket Listers and Chadstone shopping centre on the Barbie ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.