Meta Platforms plans to roll out advertisements on its social media app Threads, with a small number of advertisers likely to join at launch. The change could be visible by early next year.

Meta Platforms plans to introduce advertisements to its social media app Threads early next year, the Information reported on Wednesday, citing three people with direct knowledge of the plans.

Meta’s social media app Threads could be launching ads sooner than later. The company just shared how it’s got major plans to introduce ads to the latest platform as early as 2025. This is certainly a shock considering how its parent firm Meta announced previously that this wouldn’t be the case.