The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

This radical-looking thing is the BMW Vision Driving Experience. Under the skin is a high-tech and super-fast computer and ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

BMW is testing "super-brain" computers in its BMW Vision Driving Experience, which the marque says will elevate efficiency ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

BMW’s Neue Klasse will soon hit production lines. Within those vehicles lies BMW’s Gen6 battery technology, which increases ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed ...

BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles ...

The changes are immediately apparent as the M5 adopts a Neue Klasse-inspired front fascia with a shorter grille that flows ...