The garment, designed by London-based American designer Conner Ives, has gone viral since Ives wore it at the finale of his Fall-Winter 2025 show in February. The slogan is seen as a show of solidarity with trans women, who are affectionately dubbed “dolls” by the LGBTQ community.

Pedro Pascal, 50, wore a white t-shirt emblazoned with "PROTECT THE DOLLS" at the U.K. premiere of Marvel's 'Thunderbolts*' in London Tuesday, April 22.