Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers with sales metrics, inventory maintenance and product advertising, among other things.

Amazon sellers now have access to an AI assistant designed to help them grow their business by answering questions about their metrics, and later, may be able to help them directly resolve issues that arise.

The e-commerce giant has launched Project Amelia, a chatbot giving sellers insight into their businesses, along with other gen AI tools.

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to