Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, ...

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader ...

The figures point to a market in which digital investment is expanding beyond conventional search and social advertising.

Emirates Telecommunications Group is returning to its founding Etisalat brand identity, four years after adopting the e& name as part of a broader ...

Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch.

RAK Ceramics has appointed Leonardo De Muro as Group Chief Marketing Officer, effective October 1, 2026. De Muro previously ...

Global marketing network Stagwell has launched Stagwell Media, a global media agency built on its existing Assembly business, as it seeks to offer brands a ...

UAE telecom operator du has deployed a 5G-Advanced (5G+) indoor network at Majid Al Futtaim’s Mall of the Emirates in Dubai ...

Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design ...

The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands ...

Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring Saudi actors and content creators, ...

Inception42, G42’s sovereign agentic AI company, has launched Insight, an AI-native decision intelligence platform for boards and executive teams at AI ...