The Rupert deal puts new creative leadership inside GreenRubino's PR and media operation, making integrated execution the ...

Taobao's Double 11 campaign with Zhang Linghe offers fan videos, app rewards and city activations across five Asian markets.

Sprite teams with Nikola Jokić and Anthony Edwards for a global basketball campaign with collectible cans and fan experiences ...

LE SSERAFIM stars in Rakuten Viki's Pass It On campaign, sharing drama recommendations through a global ad and curated ...

IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails ...

CNN’s first international All Access rollout combines a direct subscription with existing pay-TV and subscription ...

Fox and Roku shareholders approved the deal, but closing and regulatory clearance remain ahead. CTV buyers should separate ...

The Salazar hearing tests who counts as a video-service consumer, not whether every marketing pixel is unlawful.

A new agency-and-producer coalition wants a required independent share of major streamers’ original-content budgets. That ...

The new State of Local News report gives media planners a reason to recheck the outlets behind their geographic coverage ...

YouTube Music is adding AI labels to tracks. The rollout makes provenance more visible without replacing rights clearance or ...

Reported leadership exits across UMG labels put campaign ownership and partner handovers under scrutiny, without establishing ...