Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

Keyword research is an important stage in creating content that meets your audience's needs and provides value for your own business. But basic keyword research often gives you the same list of ...

You’ve probably already realized there’s value in appearing in AI answers that appear in response to user prompts in tools like ChatGPT and Perplexity. Gaining visibility in AI tools is called AI SEO, ...

You may have heard content siloing recommended as an effective way to structure your site for search engines. But siloing, by its strictest definition, can actually limit your site’s performance and ...

Keyword Gap offers a side-by-side comparison between keyword profiles of up to five competitors. All you have to do is enter the domains and choose the types of keyword rankings (organic, paid, or PLA ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

When someone searches for what you offer nearby, show up in Google Maps, local results, and even AI answers.

Use Google Search Another effective method to discover PAA questions is by simply using Google Search. Just enter your topic in the search bar and hit search. On the results page, look for the People ...

Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.

Check your brand’s visibility in AI search results across ChatGPT, Gemini, AI Mode, and AI Overviews. Find visibility gaps and opportunities to grow your AI search presence. AI visibility is how often ...