Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...

Starbucks wants customers to stay, sip, and linger longer – but only if they’re buying something. During the company’s annual ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks aims to boost sales with expanded seating options and power outlets to charge devices, making stores more inviting ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to ...

New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.

Starbucks Corp. is betting customers will linger and order more lattes if they can find a cozy spot to charge their phones ...