Starbucks announced Monday that it is cutting more than 1,100 jobs and outlined some of the "less popular beverages" being removed from the menu. Why it matters: The coffee giant under CEO Brian Niccol has been moving to return to its roots to try reversing a decline in foot traffic and sales.

Starbucks plans to lay off 1,100 corporate employees globally as its new chairman and chief executive streamlines operations.

The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.