WWDC, Apple and AI
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Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.
Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.
Steve Jobs might have loved Liquid Glass; the battle to keep the iPad from turning into a Mac seems to be over; and other takeaways from a keynote that wasn’t so short on news after all.
The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,
We’re getting Live Translation in iOS 26 across a number of apps, improved Visual Intelligence that can now read your screen, Call Screen and Hold for You in the Phone app and an AI-supercharged Shorcuts app.
Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.
Users will be able to access the AI models either on device or with Private Compute to generate responses that feed into the rest of their shortcut.
Apple unveiled a major advancement in its artificial intelligence efforts with the launch of the Foundation Models Framework.