Apple's WWDC is its "most-anticipated" event in years, one analyst said. It needs an AI announcement to catch up with OpenAI, Google, and Microsoft.

Apple is expected to reveal iOS 18, an updated Siri, and potentially a partnership with OpenAI.

Apple's WWDC this year focused on design changes with iOS 26 and Liquid Glass, but we also saw some updates and new announcements for Apple Intelligence, the company's suite of AI features. New Apple ...

Last year, Apple's WWDC keynote was jam-packed with AI promises and unbridled ambitions. This year, the tech giant scaled back its Apple Intelligence messaging and made it crystal clear what we'd be ...

Going into this year’s Worldwide Developer Conference (WWDC) event, there’s been a lot of speculation about what Apple would, or wouldn’t, say about Apple Intelligence and updates to its Siri personal ...

Ming-Chi Kuo said the company will be under significant pressure to improve Siri and Apple Intelligence by WWDC 2026. ・Apple’s foldable iPhone development is behind schedule. ・There are concerns about ...

CUPERTINO, CALIFORNIA - JUNE 09: Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference (WWDC) on June 09, 2025 in Cupertino, California. Cook kicked off the annual Apple WWDC ...

Apple has adopted a cautious AI strategy that may finally show tangible results in 2026. According to reports, on-device ...

March 2025 arrived, and Apple admitted that it just couldn’t make it all work, and the more personalized Siri promised in ...

This week, Apple will unveil the iPhone 17 Pro, alongside the rest of the iPhone 17 family. Tim Cook will take to the stage to introduce the new hardware and demonstrate Apple’s vision of the ...

Hello again from Fast Company—and thank you for reading this edition of Plugged In. Last Tuesday, the world marked International Apple Day, a name I just made up to describe a very real annual ritual.

Apple has an internal AI chatbot it is using to test new Apple Intelligence services. It's named after the Latin word for "truth." When it comes to improving Apple Intelligence and keeping the promise ...