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This is how Audi was born: the origin of its iconic four rings
This is the origin of the Audi logo, a symbol full of globalization, a design available to any mortal, easy to reproduce by ...
Chatham House2d
The break-up of Scholz’s coalition government signals the end of Germany’s old economic model
The coalition could not agree how to fund new support for Ukraine and failed to fully implement the ‘Zeitenwende’. A new ...
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
Audi scraps its logo in bold new EV brand
After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...