A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

From Trump 2.0 to anti-immigration protests to the biggest hit show on Netflix, this was the year anti-feminist subcultures ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Rewind LLC is the corporate spine that holds the brand upright—where releases become assets, rollouts become systems, and ...

Instagram is moving from the vertical phone screen to the living room, launching a dedicated TV app that puts its short-form ...

YouTube users, advertisers and marketing experts have told Metro they have encountered ‘scam’ advertisements on the platform. Online ads work by showing a user products or services they’d be ...

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the ...

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...

Learn how recommendation algorithms, streaming recommendations, and social media algorithms use content recommendation ...