Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The supermarket giant has warned shoppers and customers the scheme, which first launched in January 2024, has now “finished”.

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...