I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...

An expanded partnership between Bombora and StackAdapt gives advertisers access to custom B2B audiences. The arrangement makes Bombora’s B2B digital audiences directly available to StackAdapt ...

Sydney Sweeney is finally ready to talk about it. The "Euphoria" star, 28, spoke with GQ about the elephant in the room during her "C hristy" press tour: the chatter surrounding her controversial ...

Anyscale Inc., creator of the open-source distributed computing platform Ray, today announced a new partnership with Microsoft Corp. and the private preview of a new artificial intelligence-native ...

Microsoft has debuted a new advertisement for Xbox Game Pass aimed at reminding people that they don't have to wait very long to play more games. The "New Games Added All The Time" ad focuses on a sad ...

LSU and athletic director Scott Woodward have agreed to part ways, the program announced Thursday night. This significant change atop the Tigers' organization comes as amid a football coaching search ...

Azure outage affected global industries, including airlines and airports Microsoft 365 services impacted by Azure configuration change Outage follows recent Amazon AWS disruption, highlighting tech ...