To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...
Mattel Inc. on Wednesday reported mixed third-quarter results, as a drop in demand for Barbie toys from last year’s heights ...
Mattel has lowered its sales forecast for the year, after a 17% decline in gross billings for Barbie merchandise in the third quarter. The Barbie brand was up against tough comparisons to last ...
Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...
Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...