Netflix added nearly 19 million subscribers during the holiday-season quarter to help propel its earnings beyond analysts’ projections, signaling that the video streaming service’s expansion into live programming is paying off.

Netflix added 18.9 million subscribers in its holiday quarter, blowing past Wall Street's forecasts, with live sporting events and the return of its popular South Korean series "Squid Game" attracting a record number of new customers,

Netflix Inc. closed 2024 with its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game.

The earnings report solidified Netflix's dominance in the market, with hits such as "Squid Game" and a boxing match between Jake Paul and Mike Tyson.