TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

One of the key launches is TikTok Market Scope. TikTok has launched a new suite of business tools aimed at driving growth for ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

Despite data privacy controversies in North America, TikTok’s unparalleled ability to engage users across all demographics makes it an essential platform for brands aiming for growth and ...

But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses. The travel industry has finally entered a true ...